FT.com: Publishers diversify to beat plateau in online advertising revenues
“Even for UK-specific sites, the urge to protect margins is forcing more media owners to turn to advertising networks, which gather advertising space from several sites and sell it in bulk to...
View ArticleData Center Knowledge: Ads and widgets slowed news sites during Jackson surge
An article from Data Center Knowledge cites evidence suggesting that advertising networks and widgets could have been key factors in slowing news sites during the surge of internet traffic as news...
View ArticleAdvertising Age: Why ad networks are surviving
Venture capitalist Warren Lee discusses last year’s prediction of an ‘apocalyptic shakeout’ of US advertising networks. Instead, despite the economic downturn, ad networks are surviving, he says. The...
View ArticleFT.com: WPP develops technology to police web ad placements
GroupM Interaction, the media agency of WPP, is hoping to overcome the problem of misplaced ads online with a new monitoring technology. Advertising networks which place aggregate banned adverts for...
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